Posted by Joe on Wednesday, December 4, 2013,
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BtoB vs BtoC
I am often asked about the differences between business-to-business marketing and business-to-consumer marketing. While BtoB has its nuances: nurturing leads along a pipeline, buying teams vs. individuals, slower sale cycle, and more expensive products there are many more similarities than differences.
At the end of the day, you are trying to move a person to take action... The context of the engagement is different. Getting a consumer to buy a candy bar (often an impulse purchase) is dif... Continue reading ...
